AMS Launches First UK TV Ad

In a sign of the growing strength of Las Vegas Casino - the brand has just launched its first national TV campaign.

AMS, which conducts the marketing for LVC, collaborated with the creative team of Treacle for the UK-wide campaign.

“It is a sign of the growing confidence and size of Las Vegas Casino that we are able to compete with UK online casino operators and show off the site to prime time British audiences,” said Venelin Rachev, AMS head of marketing.

“It is such a cool ad evoking the glamour of fifties Vegas and the early signs are it really resonates with UK audiences.”

The ad features a long-finned classic American car gliding through the Neon streets of nighttime Vegas, the brand’s spiritual home. It emphasises both the welcome offer and the wide variety of online slots and live table games available on Las Vegas Casino.

The advert for this new UK online casino is appearing on such major stations as Channel 4, Gold, Dave and London Live.

“Only brands of a certain size have the resource to appear on national TV so the TV campaign reflects how much the LVC brand has grown since we started promoting it just over a year ago, and our confidence in our offer,” added Rachev.

The ad, which harks back to the Rat Pack era when Vegas was the epitome of style, also features a competition, for Amazon and Airbnb vouchers.

“Judging by the number of people entering the competition it has certainly proved a popular ad already,” said Rachev.

“The ad is also increasing the number of sign ups to the site, which is also helping raise the brand’s profile and thus making Las Vegas Casino one of the most popular online casinos in the Uk among affiliates keen to promote it.”